How to Generate Sales with Summer Promotions

Alvimar Global

For many reasons, summer is one of the most important seasons for building relationships with consumers and driving sales. Consumers are highly active in the summer. The events and activities they engage in give marketers a chance to connect in a meaningful way. Unlike the “holiday season,” summer isn’t about buying all kinds of things for people. To many of us, summer is about experience. It’s the season for relaxing travel and crossing boundaries, which is why it’s the best time to make an impression. 

Benefits of Promoting in Busy POP Environments Leading Up to the Biggest Sporting Events

Alvimar Global

Over the years sporting events have become almost like holidays for North American consumers. At the forefront are events such as the end of season “March Madness” for college basketball or “The Super Bowl” at the end of the professional football season. There are also many additional sporting event opportunities throughout the year in which consumers need to be reminded of your brand as they make their purchasing decisions. That means POP retailers should plan ahead in order to maximize profits during the season leading up to these iconic athletic events. Display enhancers increase the chance of catching attention of passersby, and also increase impromptu purchase rates.