For many reasons, summer is one of the most important seasons for building relationships with consumers and driving sales. Consumers are highly active in the summer. The events and activities they engage in give marketers a chance to connect in a meaningful way. Unlike the “holiday season,” summer isn’t about buying all kinds of things for people. To many of us, summer is about experience. It’s the season for relaxing travel and crossing boundaries, which is why it’s the best time to make an impression.