Alvimar Global Industry Insights

Boosting In-Store Sales With Inflatables

Alvimar Global

Grabbing Attention with Inflatable Product Replicas and Evocative Objects

How do you reach out to consumers and make sure they give your product the consideration it deserves? A simple yet effective approach is to enhance in-store POP displays with inflatable product replicas or attention-grabbing custom inflatables that compliment your theme and brand.

Today, marketers place POP (point of purchase) advertisements in all kinds of locations inside stores. Use inflatables as directional cues to lead consumers to your product inside a store. Let passersby know about a new product by placing an inflatable replica at the entrance to the store. Or, place an inflatable next to the product itself to keep the shopper focused on it. There are endless possibilities for boosting sales. 

As it grabs attention, your inflatable will engage your target market and help you build brand equity. Fill a corner of any store with your culture. Make your brand emanate, and consumers will remember it. There’s nothing like evoking heartfelt emotions when the shopper isn’t expecting it. For example, beer brands like Corona often use inflatable flamingos, maracas and sandals to remind consumers of how enjoyable it is to sit on a beach and enjoy a Corona. In the latter days of winter, placing an inflatable inside a grocery store induces a longing for those warm spring days and an ice cold beer. Corona’s association with beaches, sun, and relaxation is well-established in part because of the brewer’s use of replicas and other creative displays. Your brand can become memorable with a little bit of creative promotion. 

Low Cost and Simple Implementation

Other advertising mediums can be expensive and complicated, requiring a thorough strategy and a dedicated, experienced campaign manager. Expanding consumer awareness can cost thousands of dollars and does not guarantee to generate the sales you want. TV and print ads can be expensive as well, and their results can be difficult to calculate. 

POP in-store displays are relatively inexpensive and simple to manage. Come up with a creative display idea, decide where to place it, and watch the sales happen. Shipping and installment are no problem. It’s easy to compare sales performance before and after a display is installed or compare performance at locations with displays versus locations without them.  In most cases, you won’t have to fiddle with your brand strategy to make your in-store advertising fit into it. You can think of your displays as convenient strategy add-ons.

In-Store Advertising Gets Results

The brick-and-mortar outlet is still the heart of retail, and POP displays provide a revamped, fresh brand experience for consumers. Allow them to re-connect with your established brands or familiarize themselves with your new brands in a targeted, persuasive way. The point of purchase is an important place to make an impact. 

Nabisco attributes a 10% increase in market share for their chocolate-covered cookies to a POP display. The last interaction between a shopper and a brand usually occurs in a store, which is why marketers want to make it count. Imagine the effect of enhancing the consumer’s in-store experience with a custom inflatable. It could be substantial!

POP is often the final step in a consumer’s journey. You’ve made an effort to generate awareness of your products, now make an extra persuasive push when it matters most: at the time of the purchase decision, when you can keep the focus on your product instead of allowing eyes to wander. When a shopper is not even aware of your product, a well-crafted display enhanced with inflatables generates impulse purchases.

Where to Order Attractive In-Store Advertising Products

It’s easy to see why marketers looking for an easy way to find more revenue utilize in-store advertising. But how do you make your POP display idea stand out? Whatever inflatable object you’re imagining, Alvimar Global will design, build, and ship it. They can design a replica of almost anything. They can even make giant inflatables as tall as 30 feet!

How do you reach out to consumers and make sure they give your product the consideration it deserves? A simple yet effective approach is to enhance in-store POP displays with inflatable product replicas or attention-grabbing custom inflatables that compliment your theme and brand.

Today, marketers place POP (point of purchase) advertisements in all kinds of locations inside stores. Use ceiling-hung inflatables as directional cues to lead consumers to your product inside a store and build excitement along the way. Let passersby know about a new product, a hot deal or a happening by placing an inflatable replica at the entrance to the store. Or, place an inflatable next to the product itself to keep the shopper focused on it. There are endless possibilities for boosting sales. 

As it grabs attention, your inflatable will engage your target market and help you build brand equity. Fill a corner of any store with your culture. Make your brand emanate, and consumers will remember it. There’s nothing like evoking heartfelt emotions when the shopper isn’t expecting it. For example, beer brewing companies like Corona often use inflatable flamingos, maracas and sandals to remind consumers of how enjoyable it is to sit on a beach and enjoy a Corona. In the latter days of winter, placing an inflatable inside a grocery store induces a longing for those warm spring days and an ice cold beer. Corona’s association with beaches, sun, and relaxation is well-established in part because of the brewer’s use of replicas and other creative displays. Your brand can become memorable with a little bit of creative promotion. 

Low Cost and Simple Implementation

Other advertising mediums can be expensive and complicated, requiring a thorough strategy and a dedicated, experienced campaign manager. Expanding consumer awareness can cost thousands of dollars and does not guarantee to generate the sales you want. TV and print ads can be expensive as well, and their results can be difficult to calculate. 

POP in-store displays are relatively inexpensive and simple to manage. Come up with a creative display idea, decide where to place it, and watch the sales happen. Shipping and installment are no problem. It’s easy to compare sales performance before and after a display is installed or compare performance at locations with displays versus locations without them.  In most cases, you won’t have to fiddle with your brand strategy to make your in-store advertising fit into it. You can think of your displays as convenient strategy add-ons.

In-Store Advertising Gets Results

The brick-and-mortar outlet is still the heart of retail, and POP displays provide a revamped, fresh brand experience for consumers. Allow them to re-connect with your established brands or familiarize themselves with your new brands in a targeted, persuasive way. The point of purchase is an important place to make an impact. 

Nabisco attributes a 10% increase in market share for their chocolate-covered cookies to a POP display. The last interaction between a shopper and a brand usually occurs in a store, which is why marketers want to make it count. Imagine the effect of enhancing the consumer’s in-store experience with a custom inflatable. It could be substantial!

POP is often the final step in a consumer’s journey. You’ve made an effort to generate awareness of your products, now make an extra persuasive push when it matters most: at the time of the purchase decision, when you can keep the focus on your product instead of allowing eyes to wander. When a shopper is not even aware of your product, a well-crafted display enhanced with inflatables generates impulse purchases.

Where to Order Attractive In-Store Advertising Products

It’s easy to see why marketers looking for an easy way to find more revenue utilize in-store advertising. But how do you make your POP display idea stand out? Whatever inflatable object you’re imagining, Alvimar Global will design, build, and ship it. They can design a replica of almost anything. They can even make giant inflatables as tall as 30 feet!

How do you reach out to consumers and make sure they give your product the consideration it deserves? A simple yet effective approach is to enhance in-store POP displays with inflatable replicas or attention-grabbing custom inflatables that compliment your theme and brand.

Today, marketers place POP (point of purchase) advertisements in all kinds of locations inside stores. Use ceiling-hung inflatables as directional cues to lead consumers to your product inside a store and build excitement along the way. Let passersby know about a new product, a hot deal or a happening by placing an inflatable replica at the entrance to the store. Or, place an inflatable next to the product itself to keep the shopper focused on it. There are endless possibilities for boosting sales. 

As it grabs attention, your inflatable will engage your target market and help you build brand equity. Fill a corner of any store with your culture. Make your brand emanate,and consumers will remember it. There’s nothing like evoking heartfelt emotions when the shopper isn’t expecting it. For example, beer brewing companies like Corona often use inflatable flamingos, maracas and sandals to remind consumers of how enjoyable it is to sit on a beach and enjoy a Corona. In the latter days of winter, placing an inflatable inside a grocery store induces a longing for those warm spring days and an ice cold beer. Corona’s association with beaches, sun, and relaxation is well-established in part because of the brewer’s use of replicas and other creative displays. Your brand can become memorable with a little bit of creative promotion. 

Low Cost and Simple Implementation

Other advertising mediums can be expensive and complicated, requiring a thorough strategy and a dedicated, experienced campaign manager. Expanding consumer awareness can cost thousands of dollars and does not guarantee to generate the sales you want. TV and print ads can be expensive as well, and their results can be difficult to calculate. 

POP displays are relatively inexpensive and simple to manage. Come up with a creative display idea, decide where to place it, and watch the sales happen. Shipping and installment are no problem. It’s easy to compare sales performance before and after a display is installed or compare performance at locations with displays versus locations without them.  In most cases, you won’t have to fiddle with your brand strategy to make your in-store advertising fit into it. You can think of your displays as convenient strategy add-ons.

In-Store Advertising Gets Results

The brick-and-mortar outlet is still the heart of retail, and POP displays provide a revamped, fresh brand experience for consumers. Allow them to re-connect with your established brands or familiarize themselves with your new brands in a targeted, persuasive way. The point of purchase is an important place to make an impact. 

Marketers report that installing in-store signage increased sales by 20% in one study. Nabisco attributes a 10% increase in market share for their chocolate-covered cookies to a POP display. The last interaction between a shopper and a brand usually occurs in a store, which is why marketers want to make it count. Imagine the effect of enhancing the consumer’s in-store experience with a custom inflatable. It could be substantial!

Where to Order Attractive In-Store Advertising Products

It’s easy to see why marketers looking for an easy way to find more revenue utilize in-store advertising. But how do you make your POP display idea a reality? Whatever object or construction you’re imagining, Alvimar Global will design, build, and ship it. They can design a replica of almost anything. They can even make giant inflatables as tall as 30 feet!

The Brand Boosting Power of Custom Promotional Floor Mats

Alvimar Global

Today’s retail environments in big box stores, grocery stores, and convenience stores practice clean store policies to reduce clutter and create an open environment. This may be good for consumers, but for big brands that want their products to stand out, this creates a bit of a challenge.

Most stores still allow companies to showcase their products as long as it’s done tastefully and unobtrusively. That’s where promotional floor mats come in.

Because promotional floor mats are low profile, don’t obscure line of sight, and only use minimal space, they are acceptable in nearly any retail environment. That’s a good thing considering a POPAI Shopper Engagementstudy found that grocery and convenience store shoppers spend lots of time looking down while moving through retail environments.  But the real strength of floor mats comes from their ability to attract attention. Promotional floor mats have proven to be very effective when used as stand-alone items. But when integrated with an in-store display – especially one that is surrounded by stacks of products – floor mats provide an extra attention-grabbing element that draws in customers and stimulates spontaneous purchases.

Many people are surprised to discover all of the choices, options, and opportunities for creativity that a custom floor mat offers. With the latest printing technology, companies such as Alvimar Global produce a mat that features a vivid, eye-catching appearance that demands to be noticed. Best of all, they do this at exactly the right place, and the right time, to maximize the message’s impact on consumer purchasing behavior.

If you want to get the most out of a promotional floor mat, make sure it’s placed where it’ll get the most attention – in high traffic areas combined with in-store displays, in front of coolers and freezer cases, checkout areas and aisles.  By coincidence, these are also the areas where a well-designed floor mat can attract shoppers’ attention, leading to more sales. So promoters don’t have much trouble convincing retailers to put your promotional mats where they’ll have the greatest impact.

Engaging Consumers is Imperative for Driving Spontaneous Sales

Alvimar Global

When a consumer walks into a store, you want your products to immediately grab their attention. There are multiple ways to accomplish this using promotional products that are specifically made for this purpose. One proven category of products are custom inflatables. This type of product offer shoppers an engaging experience which may draw them to your display.

Custom inflatables can be made to resemble product replicas, characters, and just about anything you can think of… and they can be made with realistic details due to today’s high-tech equipment.

One in six spontaneous purchases happens when the brand has an in-store display, according to POPAI (Point of Purchase Advertising International), a leading retail advertising industry organization. This statistic is hardly surprising considering how people process information.

Why In-Store Displays May Be So Effective

As humans, we are visually wired. The Visual Teaching Alliance reports that 90% of the information the brain processes are visual. This group also found that people process images 600,000 times faster than text.

More than half of the human brain is devoted to processing visual information, according to researchers at Massachusetts Institute of Technology (MIT). However, although visual information is so prevalent researchers found it is enhanced by visual stimulation, sounds, touch, and other sensations.

Since the brain processes sensual input so quickly, first impressions count. This is why one reason why custom inflatable products work to engage consumers immediately. Three-dimensional display enhancers fit better with the way we see the world.

Researchers at IQRA University took a look at how size, location, and promotional materials enhance in-store displays and ultimately inspires purchasing decisions. They found the better the location and more engaging the display, the more likely it is to result in product sales for both new and well-established brands.

Tips On Enhancing Your In-Store Displays

Create A Mini-Experience

Today’s consumers are bombarded with advertising online and offline. As a result, some train themselves to ignore anything that is overtly sales-oriented. It is almost like their brain developed an internal adblocker. By offering an engaging experience you may be able to catch their attention, creating a memorable impression of your brand, and ultimately leading to a sale. Choose display enhancers that elevate your display into a mini-event. Some examples include inflatable characters or product replicas, games, or interactive mascots.

Consider Pairing Your Display With Sampling or Demonstration Events

If possible, combine your promotional display with sampling experiences and three-dimensional displays. The more senses involved, the deeper the connection. Product sampling or demonstrations give consumers a chance to see, feel, and use your product. This also makes it easier for them to see how the product may fit their lifestyle and inspire an impulse purchase. While it isn’t possible to create sampling events in every store, consider using display enhancers to amplify your presence in-store.

Make It Easy For Your Customer

Consider ways to visually demonstrate how your brand fits your consumer’s lifestyle.
Three-dimensional products, promotional games, sampling, and demonstrations are all just different ways to make it easier for consumers to connect with your brand and product.

In-person shoppers want a hands-on experience otherwise they would choose to shop online. Be sure to offer them a more engaging experience than your competitors.