Boosting In-Store Sales With Inflatables

Alvimar Global

Grabbing Attention with Inflatable Product Replicas and Evocative Objects

How do you reach out to consumers and make sure they give your product the consideration it deserves? A simple yet effective approach is to enhance in-store POP displays with inflatable product replicas or attention-grabbing custom inflatables that compliment your theme and brand.

Today, marketers place POP (point of purchase) advertisements in all kinds of locations inside stores. Use inflatables as directional cues to lead consumers to your product inside a store. Let passersby know about a new product by placing an inflatable replica at the entrance to the store. Or, place an inflatable next to the product itself to keep the shopper focused on it. There are endless possibilities for boosting sales. 

As it grabs attention, your inflatable will engage your target market and help you build brand equity. Fill a corner of any store with your culture. Make your brand emanate, and consumers will remember it. There’s nothing like evoking heartfelt emotions when the shopper isn’t expecting it. For example, beer brands like Corona often use inflatable flamingos, maracas and sandals to remind consumers of how enjoyable it is to sit on a beach and enjoy a Corona. In the latter days of winter, placing an inflatable inside a grocery store induces a longing for those warm spring days and an ice cold beer. Corona’s association with beaches, sun, and relaxation is well-established in part because of the brewer’s use of replicas and other creative displays. Your brand can become memorable with a little bit of creative promotion. 

Low Cost and Simple Implementation

Other advertising mediums can be expensive and complicated, requiring a thorough strategy and a dedicated, experienced campaign manager. Expanding consumer awareness can cost thousands of dollars and does not guarantee to generate the sales you want. TV and print ads can be expensive as well, and their results can be difficult to calculate. 

POP in-store displays are relatively inexpensive and simple to manage. Come up with a creative display idea, decide where to place it, and watch the sales happen. Shipping and installment are no problem. It’s easy to compare sales performance before and after a display is installed or compare performance at locations with displays versus locations without them.  In most cases, you won’t have to fiddle with your brand strategy to make your in-store advertising fit into it. You can think of your displays as convenient strategy add-ons.

In-Store Advertising Gets Results

The brick-and-mortar outlet is still the heart of retail, and POP displays provide a revamped, fresh brand experience for consumers. Allow them to re-connect with your established brands or familiarize themselves with your new brands in a targeted, persuasive way. The point of purchase is an important place to make an impact. 

Nabisco attributes a 10% increase in market share for their chocolate-covered cookies to a POP display. The last interaction between a shopper and a brand usually occurs in a store, which is why marketers want to make it count. Imagine the effect of enhancing the consumer’s in-store experience with a custom inflatable. It could be substantial!

POP is often the final step in a consumer’s journey. You’ve made an effort to generate awareness of your products, now make an extra persuasive push when it matters most: at the time of the purchase decision, when you can keep the focus on your product instead of allowing eyes to wander. When a shopper is not even aware of your product, a well-crafted display enhanced with inflatables generates impulse purchases.

Where to Order Attractive In-Store Advertising Products

It’s easy to see why marketers looking for an easy way to find more revenue utilize in-store advertising. But how do you make your POP display idea stand out? Whatever inflatable object you’re imagining, Alvimar Global will design, build, and ship it. They can design a replica of almost anything. They can even make giant inflatables as tall as 30 feet!

How do you reach out to consumers and make sure they give your product the consideration it deserves? A simple yet effective approach is to enhance in-store POP displays with inflatable product replicas or attention-grabbing custom inflatables that compliment your theme and brand.

Today, marketers place POP (point of purchase) advertisements in all kinds of locations inside stores. Use ceiling-hung inflatables as directional cues to lead consumers to your product inside a store and build excitement along the way. Let passersby know about a new product, a hot deal or a happening by placing an inflatable replica at the entrance to the store. Or, place an inflatable next to the product itself to keep the shopper focused on it. There are endless possibilities for boosting sales. 

As it grabs attention, your inflatable will engage your target market and help you build brand equity. Fill a corner of any store with your culture. Make your brand emanate, and consumers will remember it. There’s nothing like evoking heartfelt emotions when the shopper isn’t expecting it. For example, beer brewing companies like Corona often use inflatable flamingos, maracas and sandals to remind consumers of how enjoyable it is to sit on a beach and enjoy a Corona. In the latter days of winter, placing an inflatable inside a grocery store induces a longing for those warm spring days and an ice cold beer. Corona’s association with beaches, sun, and relaxation is well-established in part because of the brewer’s use of replicas and other creative displays. Your brand can become memorable with a little bit of creative promotion. 

Low Cost and Simple Implementation

Other advertising mediums can be expensive and complicated, requiring a thorough strategy and a dedicated, experienced campaign manager. Expanding consumer awareness can cost thousands of dollars and does not guarantee to generate the sales you want. TV and print ads can be expensive as well, and their results can be difficult to calculate. 

POP in-store displays are relatively inexpensive and simple to manage. Come up with a creative display idea, decide where to place it, and watch the sales happen. Shipping and installment are no problem. It’s easy to compare sales performance before and after a display is installed or compare performance at locations with displays versus locations without them.  In most cases, you won’t have to fiddle with your brand strategy to make your in-store advertising fit into it. You can think of your displays as convenient strategy add-ons.

In-Store Advertising Gets Results

The brick-and-mortar outlet is still the heart of retail, and POP displays provide a revamped, fresh brand experience for consumers. Allow them to re-connect with your established brands or familiarize themselves with your new brands in a targeted, persuasive way. The point of purchase is an important place to make an impact. 

Nabisco attributes a 10% increase in market share for their chocolate-covered cookies to a POP display. The last interaction between a shopper and a brand usually occurs in a store, which is why marketers want to make it count. Imagine the effect of enhancing the consumer’s in-store experience with a custom inflatable. It could be substantial!

POP is often the final step in a consumer’s journey. You’ve made an effort to generate awareness of your products, now make an extra persuasive push when it matters most: at the time of the purchase decision, when you can keep the focus on your product instead of allowing eyes to wander. When a shopper is not even aware of your product, a well-crafted display enhanced with inflatables generates impulse purchases.

Where to Order Attractive In-Store Advertising Products

It’s easy to see why marketers looking for an easy way to find more revenue utilize in-store advertising. But how do you make your POP display idea stand out? Whatever inflatable object you’re imagining, Alvimar Global will design, build, and ship it. They can design a replica of almost anything. They can even make giant inflatables as tall as 30 feet!

How do you reach out to consumers and make sure they give your product the consideration it deserves? A simple yet effective approach is to enhance in-store POP displays with inflatable replicas or attention-grabbing custom inflatables that compliment your theme and brand.

Today, marketers place POP (point of purchase) advertisements in all kinds of locations inside stores. Use ceiling-hung inflatables as directional cues to lead consumers to your product inside a store and build excitement along the way. Let passersby know about a new product, a hot deal or a happening by placing an inflatable replica at the entrance to the store. Or, place an inflatable next to the product itself to keep the shopper focused on it. There are endless possibilities for boosting sales. 

As it grabs attention, your inflatable will engage your target market and help you build brand equity. Fill a corner of any store with your culture. Make your brand emanate,and consumers will remember it. There’s nothing like evoking heartfelt emotions when the shopper isn’t expecting it. For example, beer brewing companies like Corona often use inflatable flamingos, maracas and sandals to remind consumers of how enjoyable it is to sit on a beach and enjoy a Corona. In the latter days of winter, placing an inflatable inside a grocery store induces a longing for those warm spring days and an ice cold beer. Corona’s association with beaches, sun, and relaxation is well-established in part because of the brewer’s use of replicas and other creative displays. Your brand can become memorable with a little bit of creative promotion. 

Low Cost and Simple Implementation

Other advertising mediums can be expensive and complicated, requiring a thorough strategy and a dedicated, experienced campaign manager. Expanding consumer awareness can cost thousands of dollars and does not guarantee to generate the sales you want. TV and print ads can be expensive as well, and their results can be difficult to calculate. 

POP displays are relatively inexpensive and simple to manage. Come up with a creative display idea, decide where to place it, and watch the sales happen. Shipping and installment are no problem. It’s easy to compare sales performance before and after a display is installed or compare performance at locations with displays versus locations without them.  In most cases, you won’t have to fiddle with your brand strategy to make your in-store advertising fit into it. You can think of your displays as convenient strategy add-ons.

In-Store Advertising Gets Results

The brick-and-mortar outlet is still the heart of retail, and POP displays provide a revamped, fresh brand experience for consumers. Allow them to re-connect with your established brands or familiarize themselves with your new brands in a targeted, persuasive way. The point of purchase is an important place to make an impact. 

Marketers report that installing in-store signage increased sales by 20% in one study. Nabisco attributes a 10% increase in market share for their chocolate-covered cookies to a POP display. The last interaction between a shopper and a brand usually occurs in a store, which is why marketers want to make it count. Imagine the effect of enhancing the consumer’s in-store experience with a custom inflatable. It could be substantial!

Where to Order Attractive In-Store Advertising Products

It’s easy to see why marketers looking for an easy way to find more revenue utilize in-store advertising. But how do you make your POP display idea a reality? Whatever object or construction you’re imagining, Alvimar Global will design, build, and ship it. They can design a replica of almost anything. They can even make giant inflatables as tall as 30 feet!