Can you recall a time when you saw a cool promotional display inside a retail store? Maybe you’ve seen a Super Bowl POP display inside a grocery store, featuring a hanging inflatable football display enhancer which reminds you to buy beer before the big game. You might not recall all the details of the last in-store display enhancer you saw, but when you saw it, it tinkered with your desires. Either consciously or subconsciously, it had an effect on your behavior in that store. That’s the name of the game when it comes to inflatable display enhancers. They’re meant to influence consumers to make a purchase even when they weren’t planning on it. The physical, real nature of a typical custom inflatable plays a key role in that.