Over the years sporting events have become almost like holidays for North American consumers. At the forefront are events such as the end of season “March Madness” for college basketball or “The Super Bowl” at the end of the professional football season. There are also many additional sporting event opportunities throughout the year in which consumers need to be reminded of your brand as they make their purchasing decisions. That means POP retailers should plan ahead in order to maximize profits during the season leading up to these iconic athletic events. Display enhancers increase the chance of catching attention of passersby, and also increase impromptu purchase rates.